| Name | Title | Description | Type |
|---|---|---|---|
| adGroupId | Ad Group Id | The numeric ad group id for the current session. | string |
| adGroup | Ad Group Name | The ad group name. | string |
| avgPageViews | Average Page Views | The average page views per session. | numeric |
| avgPurchaseAmount | Average Purchase Amount | The average revenue per purchase (events with revenue). | currency |
| avgSessionLength | Average Session Length | The average session length in seconds. | numeric |
| bidKeywords | Bid Keywords | The bid keywords for the ad clicked on. | string |
| blockListed | Block Listed | Whether this session is on the block list of bots, click farms, and other fraudulent activity. | boolean |
| blockListings | Block Listings | The count of sessions on the block list of bots, click farms, and other fraudulent activity. | integer |
| bounce | Bounce | Sessions where only one page was viewed before the user exited the site. | boolean |
| bounceRate | Bounce Rate | The rate of sessions where only one page was viewed. | percent |
| bounces | Bounces | Sessions where only one page was viewed. | integer |
| browser | Browser | The browser used for the session. | string |
| browserVersion | Browser Version | The browser and specific browser version (if applicable) for the user's session. For example, 'Internet Explorer 11' or 'Opera Mobile'. Note - If the session is from an app, this will not be set. | string |
| currentCampaign | Campaign | The advertising campaign where the customer originated from for the current session. | string |
| channel | Channel | A group of several traffic sources with the same medium. For example, 'Direct', 'Referral' or 'Organic Search. | string |
| city | City | The city the user originated the session from. This is determined from the user's IP address. | string |
| clicks | Clicks | The number of clicks from campaigns. | integer |
| colo | Colocation Session | Whether the customer's IP address originated from a datacenter or other co-location facility. | boolean |
| colos | Colocations | The count of sessions with IP addresses from within a datacenter or co-location facility. | integer |
| connectionType | Connection Type | The user's connection type (Dialup, Cable/DSL, Cellular, Corporate). | string |
| content | Content | Information about the campaign content used to identify traffic details within a campaign. This is tracked automatically if set in the 'utm_content' query string parameter on the URL. | string |
| conversionRate | Conversion Rate | The rate of sessions to purchases (events with revenue). | percent |
| cookieId | Cookie Id | Your unique id for a user, which is generally stored in a cookie. | string |
| cookieSupport | Cookie Support | Whether the session supports cookies. This is only tracked for web sessions. | boolean |
| cookiesSupported | Cookies Supported | Whether the session supports cookies. This is only tracked for web sessions. | integer |
| country | Country | The city the user originated the session from. This is determined from the user's IP address. | string |
| countryCode | Country Code | The 2-character country code the user originated the session from (for example, US for the United States). This is derived from the IP address. | string |
| device | Device | The specific device used during the user's session. For example, 'Samsung Galaxy S8' or ' Apple iPhone'. | string |
| deviceType | Device Type | The type of device used during the user's session. For example, 'Desktop/laptop' or 'Mobile'. | string |
| deviceVendor | Device Vendor | The vendor or manufacturer of the device used during the session. For example, 'Apple' or 'Samsung'. | string |
| dma | DMA | The Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the user's IP address. | string |
| dmaCode | DMA Code | The numeric code for the Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the users's IP address. | integer |
| entryPage | Entry Page | The name or title of the first page the user entered your site from. For example, 'Home page'. | string |
| eventCount | Event Count | The number of events for the session or timeframe. | integer |
| events | Events | The events that occurred during the session. | array |
| eventsDetail | Events Detail | The events with all data that occurred during the session. | array |
| exitPage | Exit Page | The name or title of the last page displayed for a session. | string |
| firstCampaign | First Campaign | The first advertising campaign where the customer originated from. | string |
| hiddenCount | Hidden Count | The count of sessions hidden to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | integer |
| invalidCount | Invalid Count | The count of sessions that have been determined to be likely not human based. These sessions have a quality score less than 100. | integer |
| ipAddress | IP Address | The IP Address detected for the user. | string |
| itemPrice | Item Price | The price of an item in a transaction. | integer |
| itemQuantity | Item Quantity | The number of items in transactions. | integer |
| language | Language | The language of the user. This is determined from the settings on the device they are currently using. | string |
| languageCode | Language Code | The standard language code of the user (like 'en-us' for United States English), This is determined from the settings on the device they are currently using. | string |
| lastAccess | Last Access | The last time of any activity for this session. | date |
| latestCampaign | Latest Campaign | The latest advertising campaign where the customer originated from. This could be from the current session or a prior session. | string |
| latitude | Latitude | The latitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| longitude | Longitude | The longitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| medianHouseholdIncome | Median Income | The median household income of the postal code the session originated from. | integer |
| medium | Medium | The marketing medium for the campaign. This is tracked automatically if set in the 'utm_medium' query string parameter on the URL. | string |
| newUser | New User | Whether the user for this session is a new user. | boolean |
| newUserRate | New User Rate | The rate of new user, which is the first session ever initiated for a user. | percent |
| newUsers | New Users | The number of users that have never visited your site or app before. | integer |
| offense | Offense | The most relevent quality score indicator detected. | string |
| organization | Organization | The organization the user originated the session from. This value can be an ISP, corporation, university or any other organization that can be identified by the net block. This is determined from the users's IP address. | string |
| organizationType | Organization Type | The organization type the user originated the session from. | string |
| pageViews | Page Views | The number of pages viewed by the user during the session. | integer |
| pages | Pages | An array of pages that were viewed during the session. | array |
| person | Person | The data assigned to a person. | object |
| personId | Person Id | The person/customer/user, usually an email address or customer id. This is set via the setPerson API call. | string |
| platform | Platform | The operating system type the session originated from. For example, 'Windows' or 'iOS' | string |
| platformVersion | Platform Version | The operating system type and version the session originated from. For example, 'Windows 10' or 'iOS 11.4' | string |
| postalCode | Postal Code | The postal code the user originated the session from. This is derived from the session's IP address. | string |
| probability0_14 | Probability 0 to 14 | The probability in percent of how likely the user for the session is between the ages of 0 and 14. This is derived from adjusted census data. | percent |
| probability15_24 | Probability 15 to 24 | The probability in percent of how likely the user for the session is between the ages of 15 and 24. This is derived from adjusted census data. | percent |
| probability25_34 | Probability 25 to 34 | The probability in percent of how likely the user for the session is between the ages of 25 and 34. This is derived from adjusted census data. | percent |
| probability35_44 | Probability 35 to 44 | The probability in percent of how likely the user for the session is between the ages of 35 and 44. This is derived from adjusted census data. | percent |
| probability45_54 | Probability 45 to 54 | The probability in percent of how likely the user for the session is between the ages of 45 and 54. This is derived from adjusted census data. | percent |
| probability55_64 | Probability 55 to 64 | The probability in percent of how likely the user for the session is between the ages of 55 and 64. This is derived from adjusted census data. | percent |
| probabilityAsian | Probability Asian | The probability in percent of how likely the user for the session is asian. This is derived from adjusted census data. | percent |
| probabilityBlack | Probability Black | The probability in percent of how likely the user for the session is black. This is derived from adjusted census data. | percent |
| probabilityHispanic | Probability Hispanic | The probability in percent of how likely the user for the session is hispanic. This is derived from adjusted census data. | percent |
| probability65Over | Probability Over 65 | The probability in percent of how likely the user for the session is the age of 65 or over. This is derived from adjusted census data. | percent |
| probabilityWhite | Probability White | The probability in percent of how likely the user for the session is white. This is derived from adjusted census data. | percent |
| proxies | Proxies | The count of sessions routed through known proxy servers. | integer |
| proxy | Proxy Based Session | Whether this session was routed through a known proxy server. | boolean |
| publisherId | Publisher Id | The publisher id of the session. | string |
| purchases | Purchases | The number of purchases made. Purchases are defined as events with a revenue property. | integer |
| referrer | Referrer | The domain and path of the site that a user came from via a link. For example, 'search.yahoo.com/search' or 'Direct' | string |
| region | Region | The region, state, or province the user originated the session from. This is derived from the user's IP address. | string |
| repeatClick | Repeat Click | Whether the session was flagged as a repeat click offense. | boolean |
| repeatClicks | Repeat Clicks | The count of sessions flagged as repeat clicks. | integer |
| resolution | Resolution | The screen resolution of the device used for the session. | string |
| returns | Returns | The number of returns made. Returns are defined as events with a revenue property with a negative value. | integer |
| revenue | Revenue | The revenue corresponding with the user's order placing during this session. | currency |
| score | Score | The quality score of the user (0 - 999). A low score indicates that the user may be a bot, or intentionally committing click fraud. | integer |
| searchEngine | Search Engine | The search engine the session originated from. For example, 'Google' or 'Bing' | string |
| searchEngineVersion | Search Engine Version | The name of the search engine that referred the session. For search engines that support it, this attribute displays the regional version, for example, 'Google France'. | string |
| searchTerms | Search Terms | The search terms that were used to refer the user. | string |
| secure | Secure | Whether the session is using a secure protocol (HTTPS). | boolean |
| session | Session Data | The data assigned to this session. | object |
| sessionDate | Session Date | The session's date (YYYY-MM-DD). | date |
| sessionDateTime | Session Date / Time | The session's date (YYYY-MM-DD) and time (HH:MM). | date |
| sessionHour | Session Hour | The session's date (YYYY-MM-DD) and hour (0-23 AM/PM). | date |
| sessionHourOfDay | Session Hour of Day | The session's hour day (0 - 23) | integer |
| sessionId | Session Id | The session's unique ID number. | string |
| sessionLength | Session Length | The session length in seconds, counting up until the last user interaction. | integer |
| sessionMinute | Session Minute | The session's date (YYYY-MM-DD) and time (HH:MM AM/PM). | date |
| sessionMonth | Session Month | The sessions year and month (YYYY-MM). | date |
| sessionMonthOfYear | Session Month of Year | The session's month in the year (1-12). | integer |
| sessionNumber | Session No. | The number of sessions the user has initiated. | integer |
| sessionWeek | Session Week | The session's week in the year (YYYY-MM-DD). | date |
| sessionYear | Session Year | The session's year (YYYY). | string |
| sessions | Sessions | The number of user sessions. Sessions are started in the following cases: 1) A new user visits your app or site. 2) 30 minutes elapses from the user's last interaction. 3) The user re-enters the site or app from a different source (campaign, referrer, or search engine) | integer |
| share | Share | The share as a percentage. | percent |
| shipping | Shipping | The shipping cost from events. | currency |
| source | Source | The original source of customer before they came to the site. For example, 'email', 'google.com' 'm.facebook.com' or even 'Direct' (if they navigated to the site via typing the address in the URL). | string |
| spoofedUserAgent | Spoofed User Agent | Whether this session claims to originate from a device or browser that the user is not actually on. | boolean |
| spoofedUserAgents | Spoofed User Agents | The count of sessions that have user agents that do not match the systems they are on. | integer |
| subPublisherId | Sub Publisher Id | The sub publisher id of the session. | string |
| tax | Tax | The tax from events. | currency |
| term | Term | The paid search term keywords that drove traffic to an ad. This is tracked automatically if set in the 'utm_term' query string parameter on the URL. | string |
| TOR | TOR User | Whether the customer is using The Onion Router (TOR) network, an anonymous network that is largely used to mask a person's identity. | boolean |
| TORs | TORs | The count of sessions using the TOR network. | integer |
| universities | Universities | The count of sessions originated from a university or college. | integer |
| university | University | Whether the session originated from a university, college or other academic institution. | boolean |
| userAgent | User Agent | The user agent header for the user. | string |
| userId | User Id | The user's unique ID number. | integer |
| valid | Valid | Whether the session was valid, meaning having a quality score above 100. | boolean |
| validCount | Valid Count | The count of valid items, meaning having a quality score above 100. | integer |
| visible | Visible | Whether the session was visible to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | boolean |
| visibleCount | Visible Count | The count of items visible to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | integer |
| Name | Title | Description | Type |
|---|---|---|---|
| adGroupId | Ad Group Id | The numeric ad group id for the current session. | string |
| adGroup | Ad Group Name | The ad group name. | string |
| blockListed | Block Listed | Whether this session is on the block list of bots, click farms, and other fraudulent activity. | boolean |
| blockListings | Block Listings | The count of sessions on the block list of bots, click farms, and other fraudulent activity. | integer |
| browser | Browser | The browser used for the session. | string |
| browserVersion | Browser Version | The browser and specific browser version (if applicable) for the user's session. For example, 'Internet Explorer 11' or 'Opera Mobile'. Note - If the session is from an app, this will not be set. | string |
| currentCampaign | Campaign | The advertising campaign where the customer originated from for the current session. | string |
| channel | Channel | A group of several traffic sources with the same medium. For example, 'Direct', 'Referral' or 'Organic Search. | string |
| city | City | The city the user originated the session from. This is determined from the user's IP address. | string |
| colo | Colocation Session | Whether the customer's IP address originated from a datacenter or other co-location facility. | boolean |
| colos | Colocations | The count of sessions with IP addresses from within a datacenter or co-location facility. | integer |
| connectionType | Connection Type | The user's connection type (Dialup, Cable/DSL, Cellular, Corporate). | string |
| content | Content | Information about the campaign content used to identify traffic details within a campaign. This is tracked automatically if set in the 'utm_content' query string parameter on the URL. | string |
| cookieId | Cookie Id | Your unique id for a user, which is generally stored in a cookie. | string |
| cookieSupport | Cookie Support | Whether the session supports cookies. This is only tracked for web sessions. | boolean |
| cookiesSupported | Cookies Supported | Whether the session supports cookies. This is only tracked for web sessions. | integer |
| country | Country | The city the user originated the session from. This is determined from the user's IP address. | string |
| countryCode | Country Code | The 2-character country code the user originated the session from (for example, US for the United States). This is derived from the IP address. | string |
| device | Device | The specific device used during the user's session. For example, 'Samsung Galaxy S8' or ' Apple iPhone'. | string |
| deviceType | Device Type | The type of device used during the user's session. For example, 'Desktop/laptop' or 'Mobile'. | string |
| deviceVendor | Device Vendor | The vendor or manufacturer of the device used during the session. For example, 'Apple' or 'Samsung'. | string |
| dma | DMA | The Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the user's IP address. | string |
| dmaCode | DMA Code | The numeric code for the Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the users's IP address. | integer |
| firstCampaign | First Campaign | The first advertising campaign where the customer originated from. | string |
| hiddenCount | Hidden Count | The count of sessions hidden to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | integer |
| invalidCount | Invalid Count | The count of sessions that have been determined to be likely not human based. These sessions have a quality score less than 100. | integer |
| ipAddress | IP Address | The IP Address detected for the user. | string |
| language | Language | The language of the user. This is determined from the settings on the device they are currently using. | string |
| languageCode | Language Code | The standard language code of the user (like 'en-us' for United States English), This is determined from the settings on the device they are currently using. | string |
| lastAccess | Last Access | The last time of any activity for this session. | date |
| latestCampaign | Latest Campaign | The latest advertising campaign where the customer originated from. This could be from the current session or a prior session. | string |
| latitude | Latitude | The latitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| longitude | Longitude | The longitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| medianHouseholdIncome | Median Income | The median household income of the postal code the session originated from. | integer |
| medium | Medium | The marketing medium for the campaign. This is tracked automatically if set in the 'utm_medium' query string parameter on the URL. | string |
| offense | Offense | The most relevent quality score indicator detected. | string |
| organization | Organization | The organization the user originated the session from. This value can be an ISP, corporation, university or any other organization that can be identified by the net block. This is determined from the users's IP address. | string |
| organizationType | Organization Type | The organization type the user originated the session from. | string |
| page | Page | The name or title of the page. | string |
| pageDateTime | Page Date / Time | The date and time of when the page was viewed in ISO-8601 format. | date |
| pageViews | Page Views | The number of pages viewed by the user during the session. | integer |
| person | Person | The data assigned to a person. | object |
| personId | Person Id | The person/customer/user, usually an email address or customer id. This is set via the setPerson API call. | string |
| platform | Platform | The operating system type the session originated from. For example, 'Windows' or 'iOS' | string |
| platformVersion | Platform Version | The operating system type and version the session originated from. For example, 'Windows 10' or 'iOS 11.4' | string |
| postalCode | Postal Code | The postal code the user originated the session from. This is derived from the session's IP address. | string |
| probability0_14 | Probability 0 to 14 | The probability in percent of how likely the user for the session is between the ages of 0 and 14. This is derived from adjusted census data. | percent |
| probability15_24 | Probability 15 to 24 | The probability in percent of how likely the user for the session is between the ages of 15 and 24. This is derived from adjusted census data. | percent |
| probability25_34 | Probability 25 to 34 | The probability in percent of how likely the user for the session is between the ages of 25 and 34. This is derived from adjusted census data. | percent |
| probability35_44 | Probability 35 to 44 | The probability in percent of how likely the user for the session is between the ages of 35 and 44. This is derived from adjusted census data. | percent |
| probability45_54 | Probability 45 to 54 | The probability in percent of how likely the user for the session is between the ages of 45 and 54. This is derived from adjusted census data. | percent |
| probability55_64 | Probability 55 to 64 | The probability in percent of how likely the user for the session is between the ages of 55 and 64. This is derived from adjusted census data. | percent |
| probabilityAsian | Probability Asian | The probability in percent of how likely the user for the session is asian. This is derived from adjusted census data. | percent |
| probabilityBlack | Probability Black | The probability in percent of how likely the user for the session is black. This is derived from adjusted census data. | percent |
| probabilityHispanic | Probability Hispanic | The probability in percent of how likely the user for the session is hispanic. This is derived from adjusted census data. | percent |
| probability65Over | Probability Over 65 | The probability in percent of how likely the user for the session is the age of 65 or over. This is derived from adjusted census data. | percent |
| probabilityWhite | Probability White | The probability in percent of how likely the user for the session is white. This is derived from adjusted census data. | percent |
| proxies | Proxies | The count of sessions routed through known proxy servers. | integer |
| proxy | Proxy Based Session | Whether this session was routed through a known proxy server. | boolean |
| publisherId | Publisher Id | The publisher id of the session. | string |
| referrer | Referrer | The domain and path of the site that a user came from via a link. For example, 'search.yahoo.com/search' or 'Direct' | string |
| region | Region | The region, state, or province the user originated the session from. This is derived from the user's IP address. | string |
| repeatClick | Repeat Click | Whether the session was flagged as a repeat click offense. | boolean |
| repeatClicks | Repeat Clicks | The count of sessions flagged as repeat clicks. | integer |
| resolution | Resolution | The screen resolution of the device used for the session. | string |
| score | Score | The quality score of the user (0 - 999). A low score indicates that the user may be a bot, or intentionally committing click fraud. | integer |
| searchEngine | Search Engine | The search engine the session originated from. For example, 'Google' or 'Bing' | string |
| searchEngineVersion | Search Engine Version | The name of the search engine that referred the session. For search engines that support it, this attribute displays the regional version, for example, 'Google France'. | string |
| searchTerms | Search Terms | The search terms that were used to refer the user. | string |
| secure | Secure | Whether the session is using a secure protocol (HTTPS). | boolean |
| session | Session Data | The data assigned to this session. | object |
| sessionDate | Session Date | The session's date (YYYY-MM-DD). | date |
| sessionDateTime | Session Date / Time | The session's date (YYYY-MM-DD) and time (HH:MM). | date |
| sessionHour | Session Hour | The session's date (YYYY-MM-DD) and hour (0-23 AM/PM). | date |
| sessionHourOfDay | Session Hour of Day | The session's hour day (0 - 23) | integer |
| sessionId | Session Id | The session's unique ID number. | string |
| sessionMinute | Session Minute | The session's date (YYYY-MM-DD) and time (HH:MM AM/PM). | date |
| sessionMonth | Session Month | The sessions year and month (YYYY-MM). | date |
| sessionMonthOfYear | Session Month of Year | The session's month in the year (1-12). | integer |
| sessionNumber | Session No. | The number of sessions the user has initiated. | integer |
| sessionWeek | Session Week | The session's week in the year (YYYY-MM-DD). | date |
| sessionYear | Session Year | The session's year (YYYY). | string |
| share | Share | The share as a percentage. | percent |
| source | Source | The original source of customer before they came to the site. For example, 'email', 'google.com' 'm.facebook.com' or even 'Direct' (if they navigated to the site via typing the address in the URL). | string |
| spoofedUserAgent | Spoofed User Agent | Whether this session claims to originate from a device or browser that the user is not actually on. | boolean |
| spoofedUserAgents | Spoofed User Agents | The count of sessions that have user agents that do not match the systems they are on. | integer |
| subPublisherId | Sub Publisher Id | The sub publisher id of the session. | string |
| term | Term | The paid search term keywords that drove traffic to an ad. This is tracked automatically if set in the 'utm_term' query string parameter on the URL. | string |
| TOR | TOR User | Whether the customer is using The Onion Router (TOR) network, an anonymous network that is largely used to mask a person's identity. | boolean |
| TORs | TORs | The count of sessions using the TOR network. | integer |
| universities | Universities | The count of sessions originated from a university or college. | integer |
| university | University | Whether the session originated from a university, college or other academic institution. | boolean |
| userAgent | User Agent | The user agent header for the user. | string |
| userId | User Id | The user's unique ID number. | integer |
| valid | Valid | Whether the session was valid, meaning having a quality score above 100. | boolean |
| validCount | Valid Count | The count of valid items, meaning having a quality score above 100. | integer |
| visible | Visible | Whether the session was visible to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | boolean |
| visibleCount | Visible Count | The count of items visible to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | integer |
| Name | Title | Description | Type |
|---|---|---|---|
| adGroupId | Ad Group Id | The numeric ad group id for the current session. | string |
| adGroup | Ad Group Name | The ad group name. | string |
| avgItemQuantity | Average Item Quantity | The average quantity of items on transactions. | numeric |
| avgPrice | Average Price | The average price of an item. | currency |
| avgPurchaseAmount | Average Purchase Amount | The average revenue per purchase (events with revenue). | currency |
| blockListed | Block Listed | Whether this session is on the block list of bots, click farms, and other fraudulent activity. | boolean |
| blockListings | Block Listings | The count of sessions on the block list of bots, click farms, and other fraudulent activity. | integer |
| browser | Browser | The browser used for the session. | string |
| browserVersion | Browser Version | The browser and specific browser version (if applicable) for the user's session. For example, 'Internet Explorer 11' or 'Opera Mobile'. Note - If the session is from an app, this will not be set. | string |
| currentCampaign | Campaign | The advertising campaign where the customer originated from for the current session. | string |
| channel | Channel | A group of several traffic sources with the same medium. For example, 'Direct', 'Referral' or 'Organic Search. | string |
| city | City | The city the user originated the session from. This is determined from the user's IP address. | string |
| colo | Colocation Session | Whether the customer's IP address originated from a datacenter or other co-location facility. | boolean |
| colos | Colocations | The count of sessions with IP addresses from within a datacenter or co-location facility. | integer |
| connectionType | Connection Type | The user's connection type (Dialup, Cable/DSL, Cellular, Corporate). | string |
| content | Content | Information about the campaign content used to identify traffic details within a campaign. This is tracked automatically if set in the 'utm_content' query string parameter on the URL. | string |
| conversionRate | Conversion Rate | The rate of sessions to purchases (events with revenue). | percent |
| cookieId | Cookie Id | Your unique id for a user, which is generally stored in a cookie. | string |
| cookieSupport | Cookie Support | Whether the session supports cookies. This is only tracked for web sessions. | boolean |
| cookiesSupported | Cookies Supported | Whether the session supports cookies. This is only tracked for web sessions. | integer |
| country | Country | The city the user originated the session from. This is determined from the user's IP address. | string |
| countryCode | Country Code | The 2-character country code the user originated the session from (for example, US for the United States). This is derived from the IP address. | string |
| eventDateTime | Date / Time | The date and time of the event in ISO-8601 format. | date |
| device | Device | The specific device used during the user's session. For example, 'Samsung Galaxy S8' or ' Apple iPhone'. | string |
| deviceType | Device Type | The type of device used during the user's session. For example, 'Desktop/laptop' or 'Mobile'. | string |
| deviceVendor | Device Vendor | The vendor or manufacturer of the device used during the session. For example, 'Apple' or 'Samsung'. | string |
| dma | DMA | The Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the user's IP address. | string |
| dmaCode | DMA Code | The numeric code for the Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the users's IP address. | integer |
| entryPage | Entry Page | The name or title of the first page the user entered your site from. For example, 'Home page'. | string |
| event | Event | The event object. | object |
| eventCount | Event Count | The number of events for the session or timeframe. | integer |
| eventName | Event Name | The event name. | string |
| exitPage | Exit Page | The name or title of the last page displayed for a session. | string |
| firstCampaign | First Campaign | The first advertising campaign where the customer originated from. | string |
| hiddenCount | Hidden Count | The count of sessions hidden to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | integer |
| invalidCount | Invalid Count | The count of sessions that have been determined to be likely not human based. These sessions have a quality score less than 100. | integer |
| ipAddress | IP Address | The IP Address detected for the user. | string |
| itemCategory | Item Category | The category of the item in the transaction detail. | string |
| itemName | Item Name | The name of the item, which could be a product, service, donation, etc. in the transaction detail. | string |
| itemPrice | Item Price | The price of an item in a transaction. | integer |
| itemQuantity | Item Quantity | The number of items in transactions. | integer |
| itemRevenue | Item Revenue | The item quantity multiplied by the item price in transactions. | currency |
| language | Language | The language of the user. This is determined from the settings on the device they are currently using. | string |
| languageCode | Language Code | The standard language code of the user (like 'en-us' for United States English), This is determined from the settings on the device they are currently using. | string |
| lastAccess | Last Access | The last time of any activity for this session. | date |
| latestCampaign | Latest Campaign | The latest advertising campaign where the customer originated from. This could be from the current session or a prior session. | string |
| latitude | Latitude | The latitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| longitude | Longitude | The longitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| medianHouseholdIncome | Median Income | The median household income of the postal code the session originated from. | integer |
| medium | Medium | The marketing medium for the campaign. This is tracked automatically if set in the 'utm_medium' query string parameter on the URL. | string |
| newUser | New User | Whether the user for this session is a new user. | boolean |
| offense | Offense | The most relevent quality score indicator detected. | string |
| organization | Organization | The organization the user originated the session from. This value can be an ISP, corporation, university or any other organization that can be identified by the net block. This is determined from the users's IP address. | string |
| organizationType | Organization Type | The organization type the user originated the session from. | string |
| page | Page | The name or title of the page. | string |
| pages | Pages | An array of pages that were viewed during the session. | array |
| person | Person | The data assigned to a person. | object |
| personId | Person Id | The person/customer/user, usually an email address or customer id. This is set via the setPerson API call. | string |
| platform | Platform | The operating system type the session originated from. For example, 'Windows' or 'iOS' | string |
| platformVersion | Platform Version | The operating system type and version the session originated from. For example, 'Windows 10' or 'iOS 11.4' | string |
| postalCode | Postal Code | The postal code the user originated the session from. This is derived from the session's IP address. | string |
| probability0_14 | Probability 0 to 14 | The probability in percent of how likely the user for the session is between the ages of 0 and 14. This is derived from adjusted census data. | percent |
| probability15_24 | Probability 15 to 24 | The probability in percent of how likely the user for the session is between the ages of 15 and 24. This is derived from adjusted census data. | percent |
| probability25_34 | Probability 25 to 34 | The probability in percent of how likely the user for the session is between the ages of 25 and 34. This is derived from adjusted census data. | percent |
| probability35_44 | Probability 35 to 44 | The probability in percent of how likely the user for the session is between the ages of 35 and 44. This is derived from adjusted census data. | percent |
| probability45_54 | Probability 45 to 54 | The probability in percent of how likely the user for the session is between the ages of 45 and 54. This is derived from adjusted census data. | percent |
| probability55_64 | Probability 55 to 64 | The probability in percent of how likely the user for the session is between the ages of 55 and 64. This is derived from adjusted census data. | percent |
| probabilityAsian | Probability Asian | The probability in percent of how likely the user for the session is asian. This is derived from adjusted census data. | percent |
| probabilityBlack | Probability Black | The probability in percent of how likely the user for the session is black. This is derived from adjusted census data. | percent |
| probabilityHispanic | Probability Hispanic | The probability in percent of how likely the user for the session is hispanic. This is derived from adjusted census data. | percent |
| probability65Over | Probability Over 65 | The probability in percent of how likely the user for the session is the age of 65 or over. This is derived from adjusted census data. | percent |
| probabilityWhite | Probability White | The probability in percent of how likely the user for the session is white. This is derived from adjusted census data. | percent |
| proxies | Proxies | The count of sessions routed through known proxy servers. | integer |
| proxy | Proxy Based Session | Whether this session was routed through a known proxy server. | boolean |
| publisherId | Publisher Id | The publisher id of the session. | string |
| purchases | Purchases | The number of purchases made. Purchases are defined as events with a revenue property. | integer |
| referrer | Referrer | The domain and path of the site that a user came from via a link. For example, 'search.yahoo.com/search' or 'Direct' | string |
| region | Region | The region, state, or province the user originated the session from. This is derived from the user's IP address. | string |
| repeatClick | Repeat Click | Whether the session was flagged as a repeat click offense. | boolean |
| repeatClicks | Repeat Clicks | The count of sessions flagged as repeat clicks. | integer |
| resolution | Resolution | The screen resolution of the device used for the session. | string |
| returns | Returns | The number of returns made. Returns are defined as events with a revenue property with a negative value. | integer |
| revenue | Revenue | The revenue corresponding with the user's order placing during this session. | currency |
| score | Score | The quality score of the user (0 - 999). A low score indicates that the user may be a bot, or intentionally committing click fraud. | integer |
| searchEngine | Search Engine | The search engine the session originated from. For example, 'Google' or 'Bing' | string |
| searchEngineVersion | Search Engine Version | The name of the search engine that referred the session. For search engines that support it, this attribute displays the regional version, for example, 'Google France'. | string |
| searchTerms | Search Terms | The search terms that were used to refer the user. | string |
| secure | Secure | Whether the session is using a secure protocol (HTTPS). | boolean |
| session | Session Data | The data assigned to this session. | object |
| sessionDate | Session Date | The session's date (YYYY-MM-DD). | date |
| sessionDateTime | Session Date / Time | The session's date (YYYY-MM-DD) and time (HH:MM). | date |
| sessionHour | Session Hour | The session's date (YYYY-MM-DD) and hour (0-23 AM/PM). | date |
| sessionHourOfDay | Session Hour of Day | The session's hour day (0 - 23) | integer |
| sessionId | Session Id | The session's unique ID number. | string |
| sessionLength | Session Length | The session length in seconds, counting up until the last user interaction. | integer |
| sessionMinute | Session Minute | The session's date (YYYY-MM-DD) and time (HH:MM AM/PM). | date |
| sessionMonth | Session Month | The sessions year and month (YYYY-MM). | date |
| sessionMonthOfYear | Session Month of Year | The session's month in the year (1-12). | integer |
| sessionNumber | Session No. | The number of sessions the user has initiated. | integer |
| sessionWeek | Session Week | The session's week in the year (YYYY-MM-DD). | date |
| sessionYear | Session Year | The session's year (YYYY). | string |
| share | Share | The share as a percentage. | percent |
| shipping | Shipping | The shipping cost from events. | currency |
| sku | SKU | The SKU of the item in the transaction detail. | string |
| source | Source | The original source of customer before they came to the site. For example, 'email', 'google.com' 'm.facebook.com' or even 'Direct' (if they navigated to the site via typing the address in the URL). | string |
| spoofedUserAgent | Spoofed User Agent | Whether this session claims to originate from a device or browser that the user is not actually on. | boolean |
| spoofedUserAgents | Spoofed User Agents | The count of sessions that have user agents that do not match the systems they are on. | integer |
| subPublisherId | Sub Publisher Id | The sub publisher id of the session. | string |
| tax | Tax | The tax from events. | currency |
| term | Term | The paid search term keywords that drove traffic to an ad. This is tracked automatically if set in the 'utm_term' query string parameter on the URL. | string |
| TOR | TOR User | Whether the customer is using The Onion Router (TOR) network, an anonymous network that is largely used to mask a person's identity. | boolean |
| TORs | TORs | The count of sessions using the TOR network. | integer |
| uniqueId | Unique Id | The unique id for the event. | string |
| universities | Universities | The count of sessions originated from a university or college. | integer |
| university | University | Whether the session originated from a university, college or other academic institution. | boolean |
| userAgent | User Agent | The user agent header for the user. | string |
| userId | User Id | The user's unique ID number. | integer |
| valid | Valid | Whether the session was valid, meaning having a quality score above 100. | boolean |
| validCount | Valid Count | The count of valid items, meaning having a quality score above 100. | integer |
| visible | Visible | Whether the session was visible to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | boolean |
| visibleCount | Visible Count | The count of items visible to the user. Hidden sessions can occur due to pre-loading, bots, being offscreen and a variety of other reasons. | integer |
| Name | Title | Description | Type |
|---|---|---|---|
| adGroupId | Ad Group Id | The numeric ad group id for the current session. | string |
| adGroup | Ad Group Name | The ad group name. | string |
| avgTimingConnect | Avg. Connect Time | The average connection time in milliseconds. | numeric |
| avgTimingDNS | Avg. DNS Time | The average DNS resolution time in milliseconds. | numeric |
| avgTimingInteractive | Avg. Page Interactive Time | The average amount of time in milliseconds before the page becomes interactive. | numeric |
| avgTimingTotal | Avg. Page Load Time | The average elapsed time of the page load timing in milliseconds. | numeric |
| avgTimingResponse | Avg. Response Time | The average eamount of time in milliseconds it takes for the response to occur. | numeric |
| bounce | Bounce | Sessions where only one page was viewed before the user exited the site. | boolean |
| bounceRate | Bounce Rate | The rate of sessions where only one page was viewed. | percent |
| bounces | Bounces | Sessions where only one page was viewed. | integer |
| browser | Browser | The browser used for the session. | string |
| browserVersion | Browser Version | The browser and specific browser version (if applicable) for the user's session. For example, 'Internet Explorer 11' or 'Opera Mobile'. Note - If the session is from an app, this will not be set. | string |
| channel | Channel | A group of several traffic sources with the same medium. For example, 'Direct', 'Referral' or 'Organic Search. | string |
| city | City | The city the user originated the session from. This is determined from the user's IP address. | string |
| timingConnect | Connect Time | The connection time in milliseconds. | integer |
| country | Country | The city the user originated the session from. This is determined from the user's IP address. | string |
| countryCode | Country Code | The 2-character country code the user originated the session from (for example, US for the United States). This is derived from the IP address. | string |
| device | Device | The specific device used during the user's session. For example, 'Samsung Galaxy S8' or ' Apple iPhone'. | string |
| deviceType | Device Type | The type of device used during the user's session. For example, 'Desktop/laptop' or 'Mobile'. | string |
| deviceVendor | Device Vendor | The vendor or manufacturer of the device used during the session. For example, 'Apple' or 'Samsung'. | string |
| dma | DMA | The Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the user's IP address. | string |
| dmaCode | DMA Code | The numeric code for the Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the users's IP address. | integer |
| timingDNS | DNS Time | The DNS resolution time in milliseconds. | integer |
| entryPage | Entry Page | The name or title of the first page the user entered your site from. For example, 'Home page'. | string |
| timingInteractive | Interactive Time | The amount of time in milliseconds before the page becomes interactive. | integer |
| language | Language | The language of the user. This is determined from the settings on the device they are currently using. | string |
| languageCode | Language Code | The standard language code of the user (like 'en-us' for United States English), This is determined from the settings on the device they are currently using. | string |
| lastAccess | Last Access | The last time of any activity for this session. | date |
| latitude | Latitude | The latitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| longitude | Longitude | The longitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| medianHouseholdIncome | Median Income | The median household income of the postal code the session originated from. | integer |
| organization | Organization | The organization the user originated the session from. This value can be an ISP, corporation, university or any other organization that can be identified by the net block. This is determined from the users's IP address. | string |
| organizationType | Organization Type | The organization type the user originated the session from. | string |
| platform | Platform | The operating system type the session originated from. For example, 'Windows' or 'iOS' | string |
| platformVersion | Platform Version | The operating system type and version the session originated from. For example, 'Windows 10' or 'iOS 11.4' | string |
| postalCode | Postal Code | The postal code the user originated the session from. This is derived from the session's IP address. | string |
| region | Region | The region, state, or province the user originated the session from. This is derived from the user's IP address. | string |
| timingResponse | Response Time | The amount of time in milliseconds it takes for the response to occur. | integer |
| secure | Secure | Whether the session is using a secure protocol (HTTPS). | boolean |
| sessionDate | Session Date | The session's date (YYYY-MM-DD). | date |
| sessionDateTime | Session Date / Time | The session's date (YYYY-MM-DD) and time (HH:MM). | date |
| sessionHour | Session Hour | The session's date (YYYY-MM-DD) and hour (0-23 AM/PM). | date |
| sessionHourOfDay | Session Hour of Day | The session's hour day (0 - 23) | integer |
| sessionMinute | Session Minute | The session's date (YYYY-MM-DD) and time (HH:MM AM/PM). | date |
| share | Share | The share as a percentage. | percent |
| timingCategory | Timing Category | The category of the timing, like 'Page Load'. | string |
| timingCount | Timing Count | The number of timings performed. | integer |
| timingTotal | Total Time | The total elapsed time of the timing in milliseconds. | numeric |
| universities | Universities | The count of sessions originated from a university or college. | integer |
| university | University | Whether the session originated from a university, college or other academic institution. | boolean |
| userAgent | User Agent | The user agent header for the user. | string |
| userId | User Id | The user's unique ID number. | integer |
| Name | Title | Description | Type |
|---|---|---|---|
| adGroupId | Ad Group Id | The numeric ad group id for the current session. | string |
| adGroup | Ad Group Name | The ad group name. | string |
| browser | Browser | The browser used for the session. | string |
| browserVersion | Browser Version | The browser and specific browser version (if applicable) for the user's session. For example, 'Internet Explorer 11' or 'Opera Mobile'. Note - If the session is from an app, this will not be set. | string |
| channel | Channel | A group of several traffic sources with the same medium. For example, 'Direct', 'Referral' or 'Organic Search. | string |
| city | City | The city the user originated the session from. This is determined from the user's IP address. | string |
| completionTime | Completion Time | The average amount of time in seconds to complete this step of the conversion funnel. | numeric |
| content | Content | Information about the campaign content used to identify traffic details within a campaign. This is tracked automatically if set in the 'utm_content' query string parameter on the URL. | string |
| country | Country | The city the user originated the session from. This is determined from the user's IP address. | string |
| countryCode | Country Code | The 2-character country code the user originated the session from (for example, US for the United States). This is derived from the IP address. | string |
| device | Device | The specific device used during the user's session. For example, 'Samsung Galaxy S8' or ' Apple iPhone'. | string |
| deviceType | Device Type | The type of device used during the user's session. For example, 'Desktop/laptop' or 'Mobile'. | string |
| deviceVendor | Device Vendor | The vendor or manufacturer of the device used during the session. For example, 'Apple' or 'Samsung'. | string |
| dma | DMA | The Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the user's IP address. | string |
| dmaCode | DMA Code | The numeric code for the Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the users's IP address. | integer |
| firstCampaign | First Campaign | The first advertising campaign where the customer originated from. | string |
| language | Language | The language of the user. This is determined from the settings on the device they are currently using. | string |
| languageCode | Language Code | The standard language code of the user (like 'en-us' for United States English), This is determined from the settings on the device they are currently using. | string |
| latestCampaign | Latest Campaign | The latest advertising campaign where the customer originated from. This could be from the current session or a prior session. | string |
| latitude | Latitude | The latitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| longitude | Longitude | The longitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| medianHouseholdIncome | Median Income | The median household income of the postal code the session originated from. | integer |
| medium | Medium | The marketing medium for the campaign. This is tracked automatically if set in the 'utm_medium' query string parameter on the URL. | string |
| organization | Organization | The organization the user originated the session from. This value can be an ISP, corporation, university or any other organization that can be identified by the net block. This is determined from the users's IP address. | string |
| organizationType | Organization Type | The organization type the user originated the session from. | string |
| platform | Platform | The operating system type the session originated from. For example, 'Windows' or 'iOS' | string |
| platformVersion | Platform Version | The operating system type and version the session originated from. For example, 'Windows 10' or 'iOS 11.4' | string |
| postalCode | Postal Code | The postal code the user originated the session from. This is derived from the session's IP address. | string |
| probability0_14 | Probability 0 to 14 | The probability in percent of how likely the user for the session is between the ages of 0 and 14. This is derived from adjusted census data. | percent |
| probability15_24 | Probability 15 to 24 | The probability in percent of how likely the user for the session is between the ages of 15 and 24. This is derived from adjusted census data. | percent |
| probability25_34 | Probability 25 to 34 | The probability in percent of how likely the user for the session is between the ages of 25 and 34. This is derived from adjusted census data. | percent |
| probability35_44 | Probability 35 to 44 | The probability in percent of how likely the user for the session is between the ages of 35 and 44. This is derived from adjusted census data. | percent |
| probability45_54 | Probability 45 to 54 | The probability in percent of how likely the user for the session is between the ages of 45 and 54. This is derived from adjusted census data. | percent |
| probability55_64 | Probability 55 to 64 | The probability in percent of how likely the user for the session is between the ages of 55 and 64. This is derived from adjusted census data. | percent |
| probabilityAsian | Probability Asian | The probability in percent of how likely the user for the session is asian. This is derived from adjusted census data. | percent |
| probabilityBlack | Probability Black | The probability in percent of how likely the user for the session is black. This is derived from adjusted census data. | percent |
| probabilityHispanic | Probability Hispanic | The probability in percent of how likely the user for the session is hispanic. This is derived from adjusted census data. | percent |
| probability65Over | Probability Over 65 | The probability in percent of how likely the user for the session is the age of 65 or over. This is derived from adjusted census data. | percent |
| probabilityWhite | Probability White | The probability in percent of how likely the user for the session is white. This is derived from adjusted census data. | percent |
| referrer | Referrer | The domain and path of the site that a user came from via a link. For example, 'search.yahoo.com/search' or 'Direct' | string |
| region | Region | The region, state, or province the user originated the session from. This is derived from the user's IP address. | string |
| resolution | Resolution | The screen resolution of the device used for the session. | string |
| score | Score | The quality score of the user (0 - 999). A low score indicates that the user may be a bot, or intentionally committing click fraud. | integer |
| searchEngine | Search Engine | The search engine the session originated from. For example, 'Google' or 'Bing' | string |
| searchEngineVersion | Search Engine Version | The name of the search engine that referred the session. For search engines that support it, this attribute displays the regional version, for example, 'Google France'. | string |
| searchTerms | Search Terms | The search terms that were used to refer the user. | string |
| secure | Secure | Whether the session is using a secure protocol (HTTPS). | boolean |
| share | Share | The share as a percentage. | percent |
| source | Source | The original source of customer before they came to the site. For example, 'email', 'google.com' 'm.facebook.com' or even 'Direct' (if they navigated to the site via typing the address in the URL). | string |
| term | Term | The paid search term keywords that drove traffic to an ad. This is tracked automatically if set in the 'utm_term' query string parameter on the URL. | string |
| userAgent | User Agent | The user agent header for the user. | string |
| userId | User Id | The user's unique ID number. | integer |
| users | Users | The number of unique users. | integer |
| Name | Title | Description | Type |
|---|---|---|---|
| adGroupId | Ad Group Id | The numeric ad group id for the current session. | string |
| adGroup | Ad Group Name | The ad group name. | string |
| browser | Browser | The browser used for the session. | string |
| browserVersion | Browser Version | The browser and specific browser version (if applicable) for the user's session. For example, 'Internet Explorer 11' or 'Opera Mobile'. Note - If the session is from an app, this will not be set. | string |
| city | City | The city the user originated the session from. This is determined from the user's IP address. | string |
| country | Country | The city the user originated the session from. This is determined from the user's IP address. | string |
| countryCode | Country Code | The 2-character country code the user originated the session from (for example, US for the United States). This is derived from the IP address. | string |
| device | Device | The specific device used during the user's session. For example, 'Samsung Galaxy S8' or ' Apple iPhone'. | string |
| deviceType | Device Type | The type of device used during the user's session. For example, 'Desktop/laptop' or 'Mobile'. | string |
| deviceVendor | Device Vendor | The vendor or manufacturer of the device used during the session. For example, 'Apple' or 'Samsung'. | string |
| dma | DMA | The Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the user's IP address. | string |
| dmaCode | DMA Code | The numeric code for the Designated Market Area (DMA) the user orginated the session from. A DMA is a group of counties in the United States that are covered by a specific group of television stations. There are 210 DMAs in the United States. This is determined from the users's IP address. | integer |
| language | Language | The language of the user. This is determined from the settings on the device they are currently using. | string |
| languageCode | Language Code | The standard language code of the user (like 'en-us' for United States English), This is determined from the settings on the device they are currently using. | string |
| latitude | Latitude | The latitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| longitude | Longitude | The longitude of the user's location for the session. This value can derived from the IP address or mobile device. | numeric |
| medianHouseholdIncome | Median Income | The median household income of the postal code the session originated from. | integer |
| newUser | New User | Whether the user for this session is a new user. | boolean |
| organization | Organization | The organization the user originated the session from. This value can be an ISP, corporation, university or any other organization that can be identified by the net block. This is determined from the users's IP address. | string |
| organizationType | Organization Type | The organization type the user originated the session from. | string |
| platform | Platform | The operating system type the session originated from. For example, 'Windows' or 'iOS' | string |
| platformVersion | Platform Version | The operating system type and version the session originated from. For example, 'Windows 10' or 'iOS 11.4' | string |
| postalCode | Postal Code | The postal code the user originated the session from. This is derived from the session's IP address. | string |
| region | Region | The region, state, or province the user originated the session from. This is derived from the user's IP address. | string |
| share | Share | The share as a percentage. | percent |
| userAgent | User Agent | The user agent header for the user. | string |
| userId | User Id | The user's unique ID number. | integer |